PVRs, viewers and the evolving landscape of advertising

Conference presentation

PVRs, viewers and the evolving landscape of advertising

D. Varan

In

Stern Business School (New York, NY, 13/04/2005)

2005

Abstract

Invited Lecture

Details

Title: PVRs, viewers and the evolving landscape of advertising
Authors/Creators: D. Varan (Author/Creator)
Publication Details: In
Conference: Stern Business School (New York, NY, 13/04/2005)
Identifiers: 991005542930907891
Murdoch Affiliation: Interactive Television Research Institute
Language: English
Resource Type: Conference presentation

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