Positioning Blended Learning for Global Engagement: The Role of Branding and E-Marketing in a Singapore Tertiary Context

Conference presentation

Dionne Loh and A Anand Naidu

The 6th Southeast Asian Conference on Education (SEACE2026) (Singapore EXPO, 05/02/2026–09/02/2026)

02/2026

Details

Title: Positioning Blended Learning for Global Engagement: The Role of Branding and E-Marketing in a Singapore Tertiary Context
Authors/Creators: Dionne Loh (Presenter) - Northumbria University
A Anand Naidu (Presenter)
Conference: The 6th Southeast Asian Conference on Education (SEACE2026) (Singapore EXPO, 05/02/2026–09/02/2026)
Identifiers: 991005869303707891
Murdoch Affiliation: Murdoch Business School
Language: English
Resource Type: Conference presentation

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