- Title
- Rebranding as a crisis response strategy: A stakeholder relationship management perspective
- Authors/Creators
- Corne Meintjes Assoc Prof (Author/Creator)Yolandi Botha PhD (Corresponding Author) - Murdoch University, School of Media and Communication
- Conference
- ABC 87th annual international conference: Reconnecting and Reengaging our Research, Teaching and Networks (Tampa, Florida, USA, 03/10/2022–08/10/2022)
- Identifiers
- 991005861592407891
- Murdoch Affiliation
- School of Media and Communication
- Resource Type
- Conference presentation
Conference presentation
Rebranding as a crisis response strategy: A stakeholder relationship management perspective
ABC 87th annual international conference: Reconnecting and Reengaging our Research, Teaching and Networks (Tampa, Florida, USA, 03/10/2022–08/10/2022)
07/10/2022
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