Abstract
Panel presentation
- Title
- The changing relationship between the advertiser, agency and broadcaster
- Authors/Creators
- S. Armstrong (Author/Creator)D. Varan (Author/Creator)
- Conference
- Interactive TV Advertising USA Conference (Essex House, New York, 19/01/2001)
- Identifiers
- 991005542653607891
- Murdoch Affiliation
- Interactive Television Research Institute
- Language
- English
- Resource Type
- Conference presentation