Abstract
Invited Presentation
- Title
- The future of television advertising in a fragmented media universe
- Authors/Creators
- D. Varan (Author/Creator)
- Conference
- Lunch Seminar: Hothouse Interactive (Sydney, Australia, 01/12/2006)
- Identifiers
- 991005542839007891
- Murdoch Affiliation
- Interactive Television Research Institute
- Language
- English
- Resource Type
- Conference presentation