Abstract
Keynote Address
- Title
- Using research to assess iTV value
- Authors/Creators
- D. Varan (Author/Creator)
- Conference
- Interactive Advertising Forum II (British Sky Broadcasting: Electric Cinema, London, 23/10/2003)
- Identifiers
- 991005544102907891
- Murdoch Affiliation
- Interactive Television Research Institute
- Language
- English
- Resource Type
- Conference presentation