Abstract
Panel presentation
- Title
- Viewer, market or state? Who regulates interactive TV advertising?
- Authors/Creators
- D. Varan (Author/Creator)S. Nolan (Author/Creator)D. Sandelson (Author/Creator)
- Conference
- Pan European Interactive Television Advertising Conference (Barcelona, Spain, 16/07/2001–18/07/2001)
- Identifiers
- 991005542661507891
- Murdoch Affiliation
- Interactive Television Research Institute
- Language
- English
- Resource Type
- Conference presentation