Abstract
Invited Presentation
- Title
- What do consumers want? Understanding the paradigm of choice
- Authors/Creators
- D. Varan (Author/Creator)
- Conference
- Procter & Gamble's Global Conference: The changing landscape of television (Cincinnati, Ohio, 30/06/2005)
- Identifiers
- 991005543500107891
- Murdoch Affiliation
- Interactive Television Research Institute
- Language
- English
- Resource Type
- Conference presentation