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The impact of generative AI tools on the development of entrepreneurial career intentions
Conference proceeding   Open access

The impact of generative AI tools on the development of entrepreneurial career intentions

Joo Yeon Park and Chang Soo Sung
Australasian Conference on Information Systems, ACIS 2023
Australasian Conference on Information Systems, 2023 (Wellington, New Zealand, 2023–2023)
2023
Handle: https://hdl.handle.net/https://aisel.aisnet.org/acis2023/72
pdf
Published456.94 kBDownloadView
Open Access CC BY-NC V4.0
url
https://aisel.aisnet.org/acis2023/72 View

Abstract

Entrepreneurial Career Intention Entrepreneurship Education Generative AI tool Interest Self-efficacy
Artificial intelligence (AI) in education has rapidly increased in recent years. In particular, as generative AI tools are gaining popularity, it has been paid attention to their potential to enhance educational effectiveness by personalizing the learning experience and providing real-time feedback to students. However, concerns and debates remain about using generative AI tools in education. This study aims to examine whether the use of generative AI in entrepreneurship education increases the effect of entrepreneurship education on self-efficacy and interest that induces entrepreneurial intention. This study adopted the social cognitive career theory to explore the cognitive process of university students' entrepreneurial intentions and goal selection. We surveyed college students who enrolled in an entrepreneurship course and used generative AI tools for class work. As a result of the study, it was found that AI used in entrepreneurship classes increased students' self-efficacy and interest in entrepreneurship, leading to entrepreneurial career intention. This research will provide valuable insights to educators and practitioners about using generative AI in education.

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