Abstract
Animal behavior is influenced by tourism in a multitude of ways and depends on the species as well as various tourism scenarios. Accordingly, the way humans interact with wildlife in tourism settings can be clearly understood via the wildlife tourism paradigm which particularly explores observing, feeding and photographing wildlife. While the management of these key wildlife tourism activities calls for scientific evidence-based approaches we further prioritize animal welfare, visitor education, the establishment of ethical guidelines and codes of conduct. We further suggest implementing management strategies that balance conservation goals with visitor satisfaction in fostering sustainable wildlife tourism futures.