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The impact of user attitudes on technology acceptance: Academic staff and student perceptions of higher education delivery technology
Thesis   Open access

The impact of user attitudes on technology acceptance: Academic staff and student perceptions of higher education delivery technology

John L. Krummel
Honours, Murdoch University
2004
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Abstract

This thesis utilises the theories behind social perception, attitude and technology acceptance with the “Technology Acceptance Model” theories of “perceived ease of use” and “perceived usefulness” in particular, in determining technology acceptance and user attitudes among students and academic staff at Murdoch University. Analysis from campus-based surveys gives indication of the popularity of the web-based educational delivery method known as WebCT among developers and users. Analysis also indicates the relevance the “Technology Acceptance Model” has in identifying user acceptance of technology and the role played by external factors in shaping user acceptance of technology. The final picture indicates widespread acceptance among students and academic staff of the web-based educational delivery medium known as WebCT, provides supporting evidence that Davis’s (1985) model is indeed relevant today (fifteen years after conception) and that external factors play a much greater role in shaping user attitude and technology acceptance than current research suggests. In determining the role played by external variables this thesis creates a Technology Acceptance Model construct to show the impact external variables play in determining user attitudes towards and acceptance of technology. This thesis contributes to the Management Information Systems knowledge and understanding of the role end users play in technology implementation and acceptance.

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