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The persuasive advocate? Persuasion in legal advocacy and the role of the audience in determining persuasion
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The persuasive advocate? Persuasion in legal advocacy and the role of the audience in determining persuasion

James Breen
Honours, Murdoch University
2012
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Abstract

This paper argues that the beliefs, attitudes and behaviour of the audience determine the effect of any persuasive communication. As a result of this, legal advocates must inquire into the beliefs, attitudes and behaviour of judges and juries (amongst other audiences) and must reject traditional ideas of persuasion being a quality inherent in a legal advocate.

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