Journal article
A Strategic Management Approach to Guanxi in China
Asia-Pacific Journal of Management Research and Innovation, Vol.8(1), pp.31-38
2012
Abstract
This article adopts a strategic management approach to addressing the issue of how to achieve both corporate profitability and corporate social responsibility in dealing with Guanxi in the Chinese business context. It argues that environment scanning, strategy formulation, strategy implementation and strategy evaluation and control should be the key components of strategic management of Guanxi. The article proposes a practical framework for managing Guanxi strategically in the emerging China market, and illustrates the framework with cases in the real world.
Details
- Title
- A Strategic Management Approach to Guanxi in China
- Authors/Creators
- X. Tian (Author/Creator) - Bond UniversityM. Song (Author/Creator) - Southwest Baptist UniversityR. Tian (Author/Creator) - The University of Sydney
- Publication Details
- Asia-Pacific Journal of Management Research and Innovation, Vol.8(1), pp.31-38
- Publisher
- SAGE
- Identifiers
- 991005540373507891
- Copyright
- © 2012 Asia-Pacific Institute of Management
- Murdoch Affiliation
- Murdoch University
- Language
- English
- Resource Type
- Journal article
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