Journal article
A sequential intergrated sustainable organisation-stakeholder relationship (SISOSR) process for building organisation-stakeholder partnerships: A conceptual framework
Communicare : journal for communication sciences in Southern Africa, Vol.31(2), pp.1-28
2012
Abstract
Although the concept ‘organisation-stakeholder relationship (OSR)’ is not new and has been researched extensively in the literature, limited attempts have been made to critically analyse existing viewpoints and propose a unified conceptual framework. The main research problem of this paper is to address this lack of a commonly accepted conceptual framework for organisational stakeholder relationships. This is done through a critical analysis of the different perspectives and existing conceptual frameworks by using a qualitative method whereby strategic stakeholder identification, OSR development and OSR maintenance are integrated to propose a conceptual framework, subsequently termed SISOSR to build organisation-stakeholder partnerships (OSP) with strategic stakeholders. This article is structured as follows: Firstly, the key concepts are defined; secondly the building blocks of the framework is presented based on sound theoretical constructs; and thirdly the SISOSR framework is graphically presented and discussed to elaborate on the proposed process of OSR building; followed by concluding arguments.
Details
- Title
- A sequential intergrated sustainable organisation-stakeholder relationship (SISOSR) process for building organisation-stakeholder partnerships: A conceptual framework
- Authors/Creators
- Yolandi Slabbert - University of South AfricaRachel Barker - University of South Africa
- Publication Details
- Communicare : journal for communication sciences in Southern Africa, Vol.31(2), pp.1-28
- Publisher
- University of Johannesburg. School of Communication
- Identifiers
- 991005593754507891
- Murdoch Affiliation
- School of Media and Communication
- Resource Type
- Journal article
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