Agents to the rescue?

P.M. West; D. Ariely; S. Bellman; E. Bradlow; J. Huber; E. Johnson; B. Kahn; J. Little; D. Schkade

doi:10.1023/A:1008127022539

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Agents to the rescue?

P.M. West, D. Ariely, S. Bellman, E. Bradlow, J. Huber, E. Johnson, B. Kahn, J. Little and D. Schkade

Marketing Letters, Vol.10(3), pp.285-300

1999

DOI: https://doi.org/10.1023/A:1008127022539

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Abstract

The advent of electronic environments is bound to have profound effects on consumer decision making. While the exact nature of these influences is only partially known it is clear that consumers could benefit from properly designed electronic agents that know individual users' preferences and can act on their behalf. An examination of the various roles agents perform is presented as a framework for thinking about the design of electronic agents. In addition, a set of goals is established that include both outcome-based measures, such as improving decision quality, as well as process measures like increasing satisfaction and developing trust.

Details

Title: Agents to the rescue?
Authors/Creators: P.M. West (Author/Creator) - The Ohio State University
D. Ariely (Author/Creator) - Massachusetts Institute of Technology
S. Bellman (Author/Creator) - UNSW Sydney
E. Bradlow (Author/Creator) - University of Pennsylvania
J. Huber (Author/Creator) - Duke University
E. Johnson (Author/Creator) - University of Pennsylvania
B. Kahn (Author/Creator) - University of Pennsylvania
J. Little (Author/Creator)
D. Schkade (Author/Creator) - The University of Texas at Austin
Publication Details: Marketing Letters, Vol.10(3), pp.285-300
Publisher: Kluwer Academic Publishers
Identifiers: 991005544777407891
Murdoch Affiliation: Murdoch University
Language: English
Resource Type: Journal article

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