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Aligning identities, emotions, and beliefs to create commitment to sustainable social and political action
Journal article   Peer reviewed

Aligning identities, emotions, and beliefs to create commitment to sustainable social and political action

E.F. Thomas, C. McGarty and K.I. Mavor
Personality and Social Psychology Review, Vol.13(3), pp.194-218
2009
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Abstract

social identity norms social roles emotion group processes
In this article the authors explore the social psychological processes underpinning sustainable commitment to a social or political cause. Drawing on recent developments in the collective action, identity formation, and social norm literatures, they advance a new model to understand sustainable commitment to action. The normative alignment model suggests that one solution to promoting ongoing commitment to collective action lies in crafting a social identity with a relevant pattern of norms for emotion, efficacy, and action. Rather than viewing group emotion, collective efficacy, and action as group products, the authors conceptualize norms about these as contributing to a dynamic system of meaning, which can shape ongoing commitment to a cause. By exploring emotion, efficacy, and action as group norms, it allows scholars to reenergize the theoretical connections between collective identification and subjective meaning but also allows for a fresh perspective on complex questions of causality.

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UN Sustainable Development Goals (SDGs)

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#10 Reduced Inequalities

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Collaboration types
Domestic collaboration
Citation topics
6 Social Sciences
6.73 Social Psychology
6.73.447 Racial Identity
Web Of Science research areas
Psychology, Social
ESI research areas
Psychiatry/Psychology
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