Logo image
An Extended Pre-testing Protocol in the Lead-up to Field Studies
Journal article   Open access   Peer reviewed

An Extended Pre-testing Protocol in the Lead-up to Field Studies

Anna K. Zinn, Danyelle Greene, Csilla Demeter and Sara Dolnicar
Journal of travel research, Vol.64(8), pp.2029-2046
2025
pdf
Published2.41 MBDownloadView
Open Access CC BY V4.0

Abstract

Hospitality, Leisure, Sport & Tourism Social Sciences Social Sciences - Other Topics
To establish whether interventions ultimately change behavior, they are best tested in the field. However, there is no clear consensus on how to pre-select such interventions. To address this, we propose an extended pre-testing protocol in the lead-up to field studies. This extended protocol combines different approaches by (1) distinguishing between (a) an intervention triggering the corresponding theoretical construct, (b) the construct being linked to behavioral intentions, (c) the intervention affecting behavioral intentions; and (2) accounting for emotional reactions to intervention materials. We illustrate the protocol in an online experiment (N = 636) focusing on the example behavior of opting out of daily hotel room cleans-a behavior which can help reduce the environmental footprint of tourism. The results illustrate the value of the extended pre-testing protocol in tourism and hospitality research and beyond. It increases understanding of underlying intervention mechanisms and ensures interventions are suitable for the field.

Details

Metrics

InCites Highlights

These are selected metrics from InCites Benchmarking & Analytics tool, related to this output

Citation topics
6 Social Sciences
6.73 Social Psychology
6.73.1507 Pro-environmental Behavior
Web Of Science research areas
Hospitality, Leisure, Sport & Tourism
ESI research areas
Social Sciences, general
Logo image