Journal article
An empirical investigation of international marketing ethics: Problems encountered by Australian firms
Journal of Business Ethics, Vol.11(3), pp.161-171
1992
Abstract
This study identifies and categorises ethical problems in terms of frequency of occurrence and importance to a sample of Australian international business managers. The study determined that the most frequently cited ethical problem is gifts/favours/entertainment and that this problem may be related to the culture where the international business is being conducted. The most important ethical problem is large-scale bribery. When the frequency of occurrence and importance means are compared in a scatter plot, cultural differences, pricing practices and questionable commissions were catagorised in the high frequency/high importance quadrant. The Australian general managers stated that managerial action will be taken to control unethical behavior among their international marketing managers. It was conjectured that managers were not as firm in their attitudes concerning the necessity to compromise one's ethics to succeed in international business.
Details
- Title
- An empirical investigation of international marketing ethics: Problems encountered by Australian firms
- Authors/Creators
- R.W. Armstrong (Author/Creator)
- Publication Details
- Journal of Business Ethics, Vol.11(3), pp.161-171
- Publisher
- Kluwer Academic Publishers
- Identifiers
- 991005543434107891
- Copyright
- © 1992 Kluwer Academic Publishers.
- Murdoch Affiliation
- School of Commerce
- Language
- English
- Resource Type
- Journal article
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- Citation topics
- 6 Social Sciences
- 6.3 Management
- 6.3.1388 Business Ethics
- Web Of Science research areas
- Business
- Ethics
- ESI research areas
- Economics & Business