Journal article
An investigation of the impact of media capabilities and extraversion on social presence and user satisfaction
Behaviour & Information Technology, Vol.32(10), pp.1060-1073
2013
Abstract
A significant body of research examines media use and user satisfaction, and these studies are mostly focused on the choice of a specific media. The purpose of the present study is to investigate the effects of media capabilities and individual characteristics on social presence, and the subsequent impact on user satisfaction. Drawing on Media Synchronicity Theory, we propose a research model that identifies five physical media capabilities as the determinants of social presence (i.e. the degree to which individuals feel connected to others in online communities), and we then assess the effect of social presence on user satisfaction. Our results suggest that (1) certain media capabilities and (2) extraversion have a positive impact on whether individuals feel connected to others in online communities (i.e. computer-mediated communications). In addition, our moderation analysis shows that extraversion affects social presence differently across communication tasks, suggesting that social presence is a result of the dynamic interaction between media capabilities, the individual, and the task. These results should be of interest to organisations that rely upon virtual meetings to accomplish tasks, as well as to media developers who seek media capabilities that promote a feeling of connected communication between individuals in virtual space.
Details
- Title
- An investigation of the impact of media capabilities and extraversion on social presence and user satisfaction
- Authors/Creators
- F. Tang (Author/Creator) - Virginia Commonwealth UniversityX. Wang (Author/Creator) - Dongbei University of Finance and EconomicsC.S. Norman (Author/Creator) - Virginia Commonwealth University
- Publication Details
- Behaviour & Information Technology, Vol.32(10), pp.1060-1073
- Publisher
- Taylor and Francis
- Identifiers
- 991005546338907891
- Copyright
- 2013 Taylor & Francis
- Murdoch Affiliation
- Murdoch University
- Language
- English
- Resource Type
- Journal article
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- Collaboration types
- Domestic collaboration
- International collaboration
- Citation topics
- 6 Social Sciences
- 6.185 Communication
- 6.185.1004 Digital Media Impact
- Web Of Science research areas
- Computer Science, Cybernetics
- Ergonomics
- ESI research areas
- Psychiatry/Psychology