Journal article
Applying usability and HCI principles in developing marketing websites
International Journal of Computer Information Systems and Industrial Management Applications, Vol.4, pp.76-82
2012
Abstract
This paper discusses why application of usability and human computer interaction (HCI) principles is essential in development of effective websites for marketing purposes. The poor usability of many websites wastes users’ time, and increases their frustration. The paper explains how usability and HCI aspects were included in the new Participative Methodology for Marketing Websites, to reduce user frustration and to improve the website capabilities. This new methodology was developed after intensive study of methodologies from Information Systems Development, Methodologies for Developing Websites, Marketing Methodologies and additional detailed design techniques. The Participative Methodology for Marketing Websites was assessed by two research phases: interview and questionnaire. This paper includes only two aspects of the full research process: an overview of the research methodology; and discussion the results from the interviews and questionnaire study, focusing on usability and HCI aspects.
Details
- Title
- Applying usability and HCI principles in developing marketing websites
- Authors/Creators
- T. Issa (Author/Creator)A. Turk (Author/Creator)
- Publication Details
- International Journal of Computer Information Systems and Industrial Management Applications, Vol.4, pp.76-82
- Publisher
- MIR Publishers
- Identifiers
- 991005544407507891
- Murdoch Affiliation
- School of Information Technology
- Language
- English
- Resource Type
- Journal article
Metrics
1022 File views/ downloads
223 Record Views