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Assessing Tour Guides’ Self-leadership Qualities in a Developing Country
Journal article   Open access   Peer reviewed

Assessing Tour Guides’ Self-leadership Qualities in a Developing Country

Daminda Sumanapala, Isabelle D. Wolf and Nilakshi Wathsal Kumari Galahitiyawe
Journal of interpretation research, Vol.30(2), pp.204-221
2025
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CC BY V4.0 Open Access

Abstract

confirmatory factor analysis performance self-leadership tour guides visitor satisfaction
Tour guides play an important role serving as cultural ambassadors in the tourism industry. Self-leadership strategies can help tour guides to excel in their profession. However, little is known about the practices and competencies that tour guides implement to achieve self-leadership especially in developing countries where tour guide training programs are still emerging such as in Sri Lanka. We conducted a survey of National Tour Guides and interviews with tourism experts from the Sri Lankan Tourism Development Authority to investigate the current state of self-leadership practices relating to Behavior Awareness, Task Motivation, and Constructive Cognition. We present a theoretical framework to assess these three self-leadership strategies and specific practices relevant to this framework. Our recommendations on how to assess and enhance tour guide performance may be adapted in other cultural contexts to inform tour guide training programs.

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