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Audience response to travel photos and Arab destination image
Journal article   Peer reviewed

Audience response to travel photos and Arab destination image

S.F. Syed-Ahmad, G. Musa, J.E. Klobas and J. Murphy
Journal of Travel & Tourism Marketing, Vol.30(1-2), pp.161-164
2013
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Abstract

This research note explores how members of Flickr, the world's most popular photo community, share and respond to travel photographs of Arab countries. As photo-sharing becomes commonplace, researchers could use audience responses to photos to examine destination image. This note also extends the offline Visitor Employed Photography technique online, by including shared photographs and audience response. We observe that the images conveyed in the online photos that generated most audience response differ from those in official travel and tourism documentation. This result benefits both destination image research and practice in the analysis of audience response to online travel photos.

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#11 Sustainable Cities and Communities

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Collaboration types
Domestic collaboration
International collaboration
Citation topics
6 Social Sciences
6.223 Hospitality, Leisure, Sport & Tourism
6.223.247 Tourism Impacts
Web Of Science research areas
Hospitality, Leisure, Sport & Tourism
ESI research areas
Social Sciences, general
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