Journal article
Beyond adoption intention: Online communities and member motivation to contribute longitudinally
Journal of Organizational Computing and Electronic Commerce, Vol.22(3), pp.215-236
2012
Abstract
As online communities become increasingly relevant to business, it is critical to understand how to support contributors' motivation to contribute content longitudinally. In this article, we draw on existing literature on motivation and technology characteristics to conceptualize a model of longitudinal content contribution. We view longitudinal content contribution as a recursive process of interaction between contributors, other participants, and the IT artifacts of online communities. Our study has several important theoretical contributions: first, our study argues that different types of motivation exist and we need to understand how to support contributors' autonomous motivation; second, our study adds the time dimension to content contribution; third, our study clarifies the path from content contribution to motivation; forth, our study helps explain why some rewards can be detrimental to contributors' motivation. Future studies are needed to extend our model and test the propositions from our model.
Details
- Title
- Beyond adoption intention: Online communities and member motivation to contribute longitudinally
- Authors/Creators
- X. Wang (Author/Creator) - Dongbei University of Finance and EconomicsP.F. Clay (Author/Creator) - Washington State University
- Publication Details
- Journal of Organizational Computing and Electronic Commerce, Vol.22(3), pp.215-236
- Publisher
- Taylor & Francis
- Identifiers
- 991005541467307891
- Copyright
- © Taylor & Francis Group, LLC
- Murdoch Affiliation
- Murdoch University
- Language
- English
- Resource Type
- Journal article
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Source: InCites
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- Collaboration types
- Domestic collaboration
- International collaboration
- Citation topics
- 6 Social Sciences
- 6.185 Communication
- 6.185.1004 Digital Media Impact
- Web Of Science research areas
- Computer Science, Information Systems
- Computer Science, Interdisciplinary Applications
- ESI research areas
- Computer Science