Journal article
Cognitive Lock-In and the power law of practice
Journal of Marketing, Vol.67(2), pp.62-75
2003
Abstract
The authors suggest that learning is an important factor in electronic environments and that efficiency resulting from learning can be modeled with the power law of practice. They show that most Web sites can be characterized by decreasing visit times and that generally those sites with the fastest learning curves show the highest rates of purchasing.
Details
- Title
- Cognitive Lock-In and the power law of practice
- Authors/Creators
- E.J. Johnson (Author/Creator) - Columbia UniversityS. Bellman (Author/Creator) - The University of Western AustraliaG.L. Lohse (Author/Creator) - Accenture (Switzerland)
- Publication Details
- Journal of Marketing, Vol.67(2), pp.62-75
- Publisher
- American Marketing Association
- Identifiers
- 991005546026007891
- Copyright
- 2003 AMA
- Murdoch Affiliation
- Murdoch University
- Language
- English
- Resource Type
- Journal article
Metrics
39 Record Views
InCites Highlights
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- Collaboration types
- Domestic collaboration
- International collaboration
- Citation topics
- 6 Social Sciences
- 6.3 Management
- 6.3.65 Consumer Behavior
- Web Of Science research areas
- Business
- ESI research areas
- Economics & Business