Journal article
Communicative and globalizing impacts of food labels: An Australian study
Media International Australia, Vol.175(1), pp.93-108
2020
Abstract
This article analyzes the impacts of the Australian Federal Government’s food labeling reforms on the formation of food practices and the market for local food products. It considers how the inclusion of product and ingredient origin information blurs the distinction between ‘domestic’ and ‘foreign’ food products, and foregrounds different ‘support local’ behaviors. Findings from the study highlight the influence of structural and cultural factors, complemented by the strategic use of media tools, in shaping how food labels function as mechanisms to mediate domestic and transnational food practices. Retail concentration, support for the ‘buy local’ discourse, and the mediating influence of supermarket food media are presented as key factors that underpin the diffusion of and the demand for branded products and local food products in Australia. The impacts of the food origin labeling regulations on Australia’s highly concentrated grocery retail sector and export markets for Australian food products are also discussed.
Details
- Title
- Communicative and globalizing impacts of food labels: An Australian study
- Authors/Creators
- E. Xu (Author/Creator) - Murdoch UniversityT. Lee (Author/Creator) - Murdoch University
- Publication Details
- Media International Australia, Vol.175(1), pp.93-108
- Publisher
- SAGE Publications
- Identifiers
- 991005543482007891
- Copyright
- © The Author(s) 2019
- Murdoch Affiliation
- Creative Media, Arts and Design
- Language
- English
- Resource Type
- Journal article
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- Citation topics
- 6 Social Sciences
- 6.3 Management
- 6.3.65 Consumer Behavior
- Web Of Science research areas
- Communication
- ESI research areas
- Social Sciences, general