Journal article
Consumer buying behavior on the Internet: Findings from panel data
Journal of Interactive Marketing, Vol.14(1), pp.15-29
2000
Abstract
Online retailing became big business in late 1998, as millions of people placed orders for holiday gifts online and retailers scrambled to upgrade their distribution networks to cope with the growth (Cyberatlas.com, 1999). Companies planning for the growth of online retailing need reliable estimates of the growth of online shopping. Data about online consumer purchasing behavior are also needed to help companies define their online retail strategies for Web site design, online advertising, market segmentation, product variety, inventory holding, and distribution. Forecasts are more likely to be reliable if they are based on the behavior of online consumers, rather than consumers' stated intentions, or worse, the guesses offered by Web marketing "experts".
Details
- Title
- Consumer buying behavior on the Internet: Findings from panel data
- Authors/Creators
- G.L. Lohse (Author/Creator) - University of PennsylvaniaS. Bellman (Author/Creator) - University of PennsylvaniaE.J. Johnson (Author/Creator) - Columbia University
- Publication Details
- Journal of Interactive Marketing, Vol.14(1), pp.15-29
- Publisher
- Elsevier BV
- Identifiers
- 991005541385207891
- Copyright
- 2000 John Wiley & Sons, Inc and Direct Marketing Educational Foundation, Inc.
- Murdoch Affiliation
- Murdoch University
- Language
- English
- Resource Type
- Journal article
Metrics
13923 File views/ downloads
286 Record Views