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Cultural values and technology adoption: A model comparison with university teachers from China and Spain
Journal article   Open access   Peer reviewed

Cultural values and technology adoption: A model comparison with university teachers from China and Spain

F. Huang, T. Teo, J.C. Sanchez-Prieto, F.J. Garcia-Penalvo and S. Olmos-Miguelanez
Computers & Education, Vol.133, pp.69-81
2019
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Abstract

In this study, we investigated how certain cultural values influenced Chinese and Spanish university teachers' intentions to use technology. 426 Chinese university teachers and 404 Spanish university teachers participated in the study. The participants completed self-designed questionnaires based on Hofstede's cultural dimensions (individualism-collectivism, power distance, uncertainty avoidance and indulgence-constraint) as well as subjective norms and behavioural intention. We found consistent and significant relationships between subjective norms and behavioural intention in both the Spanish and Chinese samples. In addition, we found that the teachers' perceived cultural preferences influenced their subjective norms and intentions to use technology in both the Chinese and Spanish samples. However, the relationships between these variables were different in the Spanish and Chinese samples. In addition, we compared three models which were all theoretically reasonable to determine the model that best fitted the data. This study contributes to our understanding of how culture influences teachers' intentions to use technology in the contexts of Spain and China.

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UN Sustainable Development Goals (SDGs)

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#4 Quality Education

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Collaboration types
Domestic collaboration
International collaboration
Citation topics
6 Social Sciences
6.3 Management
6.3.368 Technology Acceptance Model
Web Of Science research areas
Computer Science, Interdisciplinary Applications
Education & Educational Research
ESI research areas
Computer Science
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