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DAMNED IF YOU DO AND DAMNED IF YOU DON'T: The (Re)Production of Larger Breasts As Ideal in Criticisms of Breast Surgery
Journal article   Open access   Peer reviewed

DAMNED IF YOU DO AND DAMNED IF YOU DON'T: The (Re)Production of Larger Breasts As Ideal in Criticisms of Breast Surgery

A. Stuart, T. Kurz and K. Ashby
Australian Feminist Studies, Vol.27(74), pp.405-420
2012
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Abstract

In contemporary Western societies women are often thought to have overcome inequality, become autonomous and resistant to social pressures, and in so doing gained the freedoms to make their own choices. However, this ‘post-feminist sensibility’ can arguably be seen as a double-bind as some types of ‘choices’ cannot always be recognised as freely chosen if they are taken as an indication of failing to resist social (appearance) pressures. We argue that one such example is the ‘choice’ to have cosmetic breast surgery, a practice that has received both criticism and celebration from different feminist angles. In this paper we analyse how women who have had breast augmentation are constructed by readers of an internet blog in which they are largely vilified and pathologised for not valuing their ‘natural’ (yet ‘deficient’) breasts. We demonstrate how the same discursive constructions that appear to value women’s ‘natural’ bodies simultaneously (re)produce the conditions in which women may feel the need to have breast augmentation.

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Collaboration types
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International collaboration
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6 Social Sciences
6.24 Psychiatry & Psychology
6.24.1084 Sexual Violence
Web Of Science research areas
Women's Studies
ESI research areas
Social Sciences, general
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