Journal article
Defaults, framing and privacy: Why opting in-opting out
Marketing Letters, Vol.13(1), pp.5-15
2002
Abstract
Differences in opt-in and opt-out responses are an important element of the current public debate concerning on-line privacy and more generally for permission marketing. We explored the issue empirically. Using two on-line experiments we show that the default has a major role in determining revealed preferences for further contact with a Web site. We then explore the origins of these differences showing that both framing and defaults have separate and additive effects in affecting the construction of preferences.
Details
- Title
- Defaults, framing and privacy: Why opting in-opting out
- Authors/Creators
- E.J. Johnson (Author/Creator)S. Bellman (Author/Creator)G.L. Lohse (Author/Creator)
- Publication Details
- Marketing Letters, Vol.13(1), pp.5-15
- Publisher
- Kluwer Academic Publishers
- Identifiers
- 991005540716207891
- Copyright
- 2002 Kluwer Academic Publishers
- Murdoch Affiliation
- Murdoch University
- Language
- English
- Resource Type
- Journal article
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130 Record Views
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- Collaboration types
- Domestic collaboration
- International collaboration
- Citation topics
- 6 Social Sciences
- 6.73 Social Psychology
- 6.73.130 Cognitive Biases
- Web Of Science research areas
- Business
- ESI research areas
- Economics & Business