Journal article
Developing a better understanding of the complexities of visitor loyalty to Karijini National Park, Western Australia
Tourism Management, Vol.62, pp.20-28
2017
Abstract
Visitor loyalty is essential for the future of parks; however our knowledge of it is poor and confounded by conceptualisation and measurement issues with loyalty often considered a single construct. Furthermore, previous research has focussed on loyalty to a single destination rather than loyalty to a park system. This paper analyses the loyalty intentions of visitors to Karijini National Park, Western Australia. Relationships between loyalty measures to this park and to parks generally are explored. Rather than a single construct, loyalty was evidenced by three dimensions within an increasing hierarchy of effort – a) visiting another park, b) referring and recommending, and c) advocating, paying, volunteering, and visiting again. Visitors who wanted access to friendly, helpful rangers were more likely to undertake loyalty behaviours requiring greater effort. Further refining loyalty's multiple dimensions is an important focus for future research complemented by recent efforts to match loyalty measures with actual visiting behaviour.
Details
- Title
- Developing a better understanding of the complexities of visitor loyalty to Karijini National Park, Western Australia
- Authors/Creators
- S.A. Moore (Author/Creator)K. Rodger (Author/Creator)R.H. Taplin (Author/Creator)
- Publication Details
- Tourism Management, Vol.62, pp.20-28
- Publisher
- Elsevier
- Identifiers
- 991005543251307891
- Copyright
- © 2017 Elsevier Ltd
- Murdoch Affiliation
- School of Veterinary and Life Sciences
- Language
- English
- Resource Type
- Journal article
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Source: InCites
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- Collaboration types
- Domestic collaboration
- Citation topics
- 6 Social Sciences
- 6.223 Hospitality, Leisure, Sport & Tourism
- 6.223.247 Tourism Impacts
- Web Of Science research areas
- Environmental Studies
- Hospitality, Leisure, Sport & Tourism
- Management
- ESI research areas
- Social Sciences, general