Journal article
Discovering wildlife tourism: a whale shark tourism case study
Current Issues in Tourism, Vol.13(4), pp.351-361
2010
Abstract
This paper investigates the different sources of information used by tourists to learn about a particular wildlife tourism activity, specifically, whale shark tourism at Ningaloo Marine Park in Western Australia. The findings from this research concur with previous studies of wildlife tourism showing that wildlife tourism operations are reliant on more informal and general forms of promotion, in particular word of mouth and guide books. Conversely, more deliberate marketing mechanisms, such as the internet and documentaries, are not extensively utilised. To disaggregate consumer preferences for various information sources, this article segments the population into more homogenous groups, thereby demonstrating distinct differences in the choice of information source based on the participants' normal place of residence.
Details
- Title
- Discovering wildlife tourism: a whale shark tourism case study
- Authors/Creators
- J. Catlin (Author/Creator) - Curtin UniversityR. Jones (Author/Creator) - Curtin UniversityT. Jones (Author/Creator) - Curtin UniversityB. Norman (Author/Creator) - Murdoch UniversityD. Wood (Author/Creator) - Curtin University
- Publication Details
- Current Issues in Tourism, Vol.13(4), pp.351-361
- Publisher
- Routledge
- Identifiers
- 991005543464407891
- Copyright
- © 2010 Taylor & Francis
- Murdoch Affiliation
- Centre for Fish and Fisheries Research
- Language
- English
- Resource Type
- Journal article
Metrics
49 Record Views
InCites Highlights
These are selected metrics from InCites Benchmarking & Analytics tool, related to this output
- Collaboration types
- Domestic collaboration
- Citation topics
- 6 Social Sciences
- 6.3 Management
- 6.3.65 Consumer Behavior
- Web Of Science research areas
- Hospitality, Leisure, Sport & Tourism
- ESI research areas
- Social Sciences, general