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Employee Engagement and Visionary Leadership: Impact on Customer and Employee Satisfaction
Journal article   Peer reviewed

Employee Engagement and Visionary Leadership: Impact on Customer and Employee Satisfaction

Sadia Cheema, Asia Akram and Farheen Javed
Journal of business studies quarterly, Vol.7(2), pp.139-149
2015

Abstract

Competitive advantage Customer satisfaction Employee involvement Impact analysis Internal public relations Job satisfaction Leadership Literature reviews Qualitative research Researchers Restaurants Studies Work environment
In this study, the authors examined the impact of employee engagement and visionary leadership (vision guiding, emotional commitment) on customer and employee satisfaction. The data was collected through questionnaire from sample of 22 restaurants (managers and employees response) and through customer response. The results showed the significant relationship of employee engagement, vision guiding and emotional commitment on customer and employee satisfaction. The results also supported the emotional commitment with employee satisfaction relationship significantly. Finally, the article identifies the strengths, weaknesses and directions for future research.

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