Files and links (1)
CC BY V4.0, Open Access
Journal article
Exploring the hidden potential of Bali’s wellness tourism: Which factors encourage tourists to visit?
Cogent social sciences, Vol.9(2), 2269722
2023
Abstract
The current research proposes a modified and extended Theory of Planned Behavior model by adding three crucial determinants in tourism management, namely wellness motivation, pull-factor motivation, and tourist value, to predict tourist behavior towards wellness tourism destinations in Bali. Empirical data was obtained via online surveys. A purposive sampling technique was implemented, with a total of 323 domestic tourist respondents which were collected and analyzed in this research. Data was analyzed using a structural equation model (PLS-SEM). The findings revealed that wellness motivation, pull-factor motivation, and tourist value were significant determinants for predicting tourists’ intentions to visit wellness tourism destinations. Moreover, tourists’ attitudes are significantly influenced by pull motivation and tourist value. The results also showed that subjective norms and perceived behavioral control failed to predict tourists’ visit intentions. Implications and suggestions for future research are explained.
Details
- Title
- Exploring the hidden potential of Bali’s wellness tourism: Which factors encourage tourists to visit?
- Authors/Creators
- Nyoman Sri Subawa - University of National EducationEmi Angellina Mimaki - University of National EducationCaren Angellina Mimaki - University of National EducationElif Baykal - Istanbul Medipol UniversityMade Srinitha Millinia Utami - Murdoch University
- Publication Details
- Cogent social sciences, Vol.9(2), 2269722
- Publisher
- Informa UK Limited, trading as Taylor & Francis Group.
- Identifiers
- 991005609668507891
- Copyright
- © 2023 The Author(s).
- Murdoch Affiliation
- School of Information Technology
- Language
- English
- Resource Type
- Journal article
UN Sustainable Development Goals (SDGs)
This output has contributed to the advancement of the following goals:
Metrics
531 File views/ downloads
105 Record Views