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Fostering marine environmental stewardship: New tactics needed to engage millennials
Journal article   Open access   Peer reviewed

Fostering marine environmental stewardship: New tactics needed to engage millennials

C. Darkson, M.L. Campbell and S. Rockloff
Conservation and Society, Vol.18(4), pp.405-411
2020
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Abstract

The generation subculture theory asserts that as each generation comes of age and begins to harness political and economic power, their unique value-set will shape social and environmental outcomes. With this in mind, we undertook a preliminary social survey that explored the relationship between birth cohort (the Silent Generation, Baby Boomers, Generation X and Millennials), and marine environmental values, behaviour, and preferences. The findings demonstrate a declining value is placed on the marine environment across the generations, with an associated decrease in pro-environmental behaviours. The results emphasise the importance of targeted conservation outreach, particularly for Millennials.

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UN Sustainable Development Goals (SDGs)

This output has contributed to the advancement of the following goals:

#2 Zero Hunger
#4 Quality Education
#12 Responsible Consumption & Production
#13 Climate Action
#14 Life Below Water
#15 Life on Land

Source: InCites

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InCites Highlights

These are selected metrics from InCites Benchmarking & Analytics tool, related to this output

Collaboration types
Domestic collaboration
Citation topics
6 Social Sciences
6.73 Social Psychology
6.73.1507 Pro-environmental Behavior
Web Of Science research areas
Biodiversity Conservation
Environmental Studies
ESI research areas
Social Sciences, general
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