Journal article
Fostering marine environmental stewardship: New tactics needed to engage millennials
Conservation and Society, Vol.18(4), pp.405-411
2020
Abstract
The generation subculture theory asserts that as each generation comes of age and begins to harness political and economic power, their unique value-set will shape social and environmental outcomes. With this in mind, we undertook a preliminary social survey that explored the relationship between birth cohort (the Silent Generation, Baby Boomers, Generation X and Millennials), and marine environmental values, behaviour, and preferences. The findings demonstrate a declining value is placed on the marine environment across the generations, with an associated decrease in pro-environmental behaviours. The results emphasise the importance of targeted conservation outreach, particularly for Millennials.
Details
- Title
- Fostering marine environmental stewardship: New tactics needed to engage millennials
- Authors/Creators
- C. Darkson (Author/Creator) - Central Queensland UniversityM.L. Campbell (Author/Creator) - Murdoch UniversityS. Rockloff (Author/Creator) - Central Queensland University
- Publication Details
- Conservation and Society, Vol.18(4), pp.405-411
- Publisher
- Wolters Kluwer
- Identifiers
- 991005541117807891
- Murdoch Affiliation
- Harry Butler Institute
- Language
- English
- Resource Type
- Journal article
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Source: InCites
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- Collaboration types
- Domestic collaboration
- Citation topics
- 6 Social Sciences
- 6.73 Social Psychology
- 6.73.1507 Pro-environmental Behavior
- Web Of Science research areas
- Biodiversity Conservation
- Environmental Studies
- ESI research areas
- Social Sciences, general