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Globalisation and the theorisation of language
Journal article   Peer reviewed

Globalisation and the theorisation of language

H. Ruthrof
Social Semiotics, Vol.10(2), pp.187-200
2000
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Abstract

If we wish to understand how the processes of globalisation affect language, the paper argues, we need a theory of meaning capable of demonstrating how precisely cultural practice can be said to be inside language. Corporeal semantics offers such a theory of meaning, according to which culturally overdetermined nonverbal sign clusters activate empty signifiers to produce meaning. A special focus of the paper is concealed, cultural deixis, which is responsible for fundamental modifications of discursive surfaces.

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