Journal article
Guest editorial
Asia Pacific Journal of Marketing and Logistics, Vol.24(5)
2012
Abstract
Globally, the demand for higher education has grown by 2.7 percent per annum and is estimated to rise from 2.17 million in 2005 to 3.72 million in 2025, accounting for a spectacular 70 percent increase over the 20 years (Bank et al., 2007). This growth is fuelled by global population growth (CIA, 2006); workplace requirements for more sophisticated education in the workforce (McIlveen and Pensiero, 2008); government-encouraged open education policies, scholarships and financial aid (Paswan and Ganesh, 2009); and perceptions that higher education is key to quality of life (Duderstadt, 2000). This has created more study choices and mobility for students (Alves and Raposo, 2010) and greater competition for the student dollar (Mavondo et al., 2004).
Details
- Title
- Guest editorial
- Authors/Creators
- V.A. Quintal (Author/Creator)D.H. Wong (Author/Creator)
- Publication Details
- Asia Pacific Journal of Marketing and Logistics, Vol.24(5)
- Publisher
- Emerald
- Number of pages
- 9
- Identifiers
- 991005542941107891
- Copyright
- The Author
- Murdoch Affiliation
- Murdoch University
- Language
- English
- Resource Type
- Journal article
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