Journal article
How the structures provided by social media enable collaborative outcomes: A study of service Co-creation in nonprofits
Information Systems Frontiers
2021
Abstract
This paper explains how social media drives organization-public collaborative outcomes such as social media-enabled service co-creation in non-profit organizations (nonprofits). We assume a technology affordances perspective to identify social media structures enacted through discovering functional affordances, managing constraints through privacy preferences, and constructing meaning and values, We explain how these structures relate to service co-creation. We surveyed 73 nonprofits on social media and collected 289 usable responses. We apply structural equation modeling to analyze the data. Our findings suggest that symbolic constructed meaning and values together with the organization’s privacy preferences on social media are positively related to socialization, visibility, and information sharing affordances. Unlike information sharing, socialization and visibility affordances are, in turn, positively related to service co-creation. This study advances our theoretical understanding of how social technology structures produce collaborative outcomes and offers practical insights into the cumulative value of social media.
Details
- Title
- How the structures provided by social media enable collaborative outcomes: A study of service Co-creation in nonprofits
- Authors/Creators
- F. Namisango (Author/Creator) - University of Technology SydneyK. Kang (Author/Creator) - University of Technology SydneyG. Beydoun (Author/Creator) - University of Technology Sydney
- Publication Details
- Information Systems Frontiers
- Publisher
- Springer US
- Identifiers
- 991005540668107891
- Murdoch Affiliation
- Murdoch University
- Language
- English
- Resource Type
- Journal article
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Source: InCites
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- Collaboration types
- Domestic collaboration
- International collaboration
- Citation topics
- 6 Social Sciences
- 6.185 Communication
- 6.185.1966 Crisis Communication
- Web Of Science research areas
- Computer Science, Information Systems
- Computer Science, Theory & Methods
- ESI research areas
- Computer Science