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How trust and need satisfaction motivate producing user-generated content
Journal article   Peer reviewed

How trust and need satisfaction motivate producing user-generated content

X. Wang and Y. Li
Journal of Computer Information Systems, Vol.57(1), pp.49-57
2017
DOI: https://doi.org/10.1080/08874417.2016.1181493
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Abstract

The motivation of user-generated content (UGC) is a vital issue for social media providers. This study investigates this issue using the self-determination theory (SDT). The SDT identifies three fundamental human psychological needs, namely the need for competence, autonomy, and relatedness. This study aims to answer the question of how the satisfaction of these needs motivates users to produce UGC and utilizes the multi-study model comparison approach. Two survey studies were conducted in China and the United States. The partial least squares (PLS) analyses confirmed that the SDT indeed explained UGC motivation significantly and that trust beliefs support people’s need for relatedness. Post hoc analyses showed that there were significant differences between Chinese and American culture. Those results make important contributions to theory and practice. For example, practitioners need to motivate users to produce UGC by supporting their psychological needs. Besides, different trust beliefs should be emphasized in different countries.

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39 Times Cited - Web of Science

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Collaboration types
Domestic collaboration
International collaboration
Citation topics
6 Social Sciences
6.3 Management
6.3.65 Consumer Behavior
Web Of Science research areas
Computer Science, Information Systems
ESI research areas
Computer Science
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