Files and links (2)
Published (Version of Record)CC BY-NC-ND V4.0, Open Access
Journal article
I Immunise: An evaluation of a values-based campaign to change attitudes and beliefs
Vaccine, Vol.33(46), pp.6235-6240
2015
Abstract
This paper presents results of a study determining the efficacy of a values based approach to changing vaccination attitudes. It reports an evaluation survey of the "I Immunise" campaign, conducted in Fremantle, Western Australia, in 2014. "I Immunise" explicitly engaged with values and identity; formulated by locals in a community known for its alternative lifestyles and lower-than-national vaccine coverage rates. Data was collected from 304 online respondents. The campaign polarised attitudes towards vaccination and led some to feel more negatively. However, it had an overall positive response with 77% of participants. Despite the campaign only resonating positively with a third of parents who had refused or doubted vaccines, it demonstrates an important in-road into this hard-to-reach group.
Details
- Title
- I Immunise: An evaluation of a values-based campaign to change attitudes and beliefs
- Authors/Creators
- K. Attwell (Author/Creator)M. Freeman (Author/Creator)
- Publication Details
- Vaccine, Vol.33(46), pp.6235-6240
- Publisher
- Elsevier BV
- Identifiers
- 991005543536507891
- Copyright
- © 2015 The Authors.
- Murdoch Affiliation
- School of Management and Governance
- Language
- English
- Resource Type
- Journal article
Metrics
158 File views/ downloads
131 Record Views
InCites Highlights
These are selected metrics from InCites Benchmarking & Analytics tool, related to this output
- Citation topics
- 1 Clinical & Life Sciences
- 1.104 Virology - General
- 1.104.2777 Vaccine Hesitancy
- Web Of Science research areas
- Immunology
- Medicine, Research & Experimental
- ESI research areas
- Immunology