Importance-satisfaction analysis for marine-park hinterlands: A Western Australian case study

J. Tonge; S.A. Moore

doi:10.1016/j.tourman.2006.05.007

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Importance-satisfaction analysis for marine-park hinterlands: A Western Australian case study

Journal article

Open access

Peer reviewed

Importance-satisfaction analysis for marine-park hinterlands: A Western Australian case study

J. Tonge and S.A. Moore

Tourism Management, Vol.28(3), pp.768-776

2007

DOI: https://doi.org/10.1016/j.tourman.2006.05.007

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Abstract

Tourist use of national and marine parks continues to increase worldwide. Effective management depends on being able to evaluate the quality of visitors' experiences, as well as protecting the natural environment. In tourism management, importance-performance analysis (IPA) has been used as part of quality management. It has recently been applied to national park management. This paper reconceptualises this analysis to one of importance satisfaction, enabling a focus on the quality of experience. Two methods, importanceperformance analysis and service quality gap, were modified and applied in the hinterland of Swan Estuary Marine Park in Western Australia. Both provided data useful for evaluating satisfaction, with the choice of method depending on the end user's resources and requirements as well as cognisance of each method's limitations. For most of the Marine Park attributes, satisfaction exceeded importance and hence no management attention is needed. Exceptions were the condition of the Swan River and associated footpaths, and the presence of litter and wildlife. For these, satisfaction was lower than importance, suggesting management attention is needed.

Details

Title: Importance-satisfaction analysis for marine-park hinterlands: A Western Australian case study
Authors/Creators: J. Tonge (Author/Creator) - Murdoch University
S.A. Moore (Author/Creator) - Murdoch University
Publication Details: Tourism Management, Vol.28(3), pp.768-776
Publisher: Elsevier
Identifiers: 991005539589507891
Copyright: 2006 Elsevier Ltd
Murdoch Affiliation: School of Environmental Science
Language: English
Resource Type: Journal article

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Citation topics: 6 Social Sciences; 6.223 Hospitality, Leisure, Sport & Tourism; 6.223.247 Tourism Impacts
Web Of Science research areas: Environmental Studies; Hospitality, Leisure, Sport & Tourism; Management
ESI research areas: Social Sciences, general