Journal article
Industry perceptions of intercultural competence in Singapore and Perth
Public Relations Review, Vol.38(4), pp.609-618
2012
Abstract
This study investigates public relations practitioner perceptions of intercultural competence i.e. the skills required in an increasingly globalized world. The findings, drawn from analysis of interviews with seventeen practitioners in two cities in Australasia, reveal intercultural competence is perceived as integral to public relations practise, regardless of whether the public relations activity occurs across national borders. Although practitioners value personal attributes such as openness and adaptability, the findings suggests that practitioners require intercultural competence, as procedural knowledge i.e. of specific cultures and as conceptual knowledge i.e. a reflexive and dynamic understanding of culture. More research is needed to understand the relationship between culture and public relations, and industry expectations regarding intercultural competence in an era of globalization.
Details
- Title
- Industry perceptions of intercultural competence in Singapore and Perth
- Authors/Creators
- K. Fitch (Author/Creator)
- Publication Details
- Public Relations Review, Vol.38(4), pp.609-618
- Publisher
- Elsevier Inc.
- Identifiers
- 991005544709307891
- Copyright
- © 2012 Elsevier Inc.
- Murdoch Affiliation
- School of Media, Communication and Culture
- Language
- English
- Resource Type
- Journal article
UN Sustainable Development Goals (SDGs)
This output has contributed to the advancement of the following goals:
Source: InCites
Metrics
910 File views/ downloads
136 Record Views
InCites Highlights
These are selected metrics from InCites Benchmarking & Analytics tool, related to this output
- Citation topics
- 6 Social Sciences
- 6.185 Communication
- 6.185.1966 Crisis Communication
- Web Of Science research areas
- Business
- Communication
- ESI research areas
- Social Sciences, general