Journal article
Is there an attitude problem? Reconsidering the role of attitude in the TAM
British Journal of Educational Technology, Vol.40(6), pp.1139-1141
2009
Abstract
Among the models that were developed to explain and predict technology usage, the technology acceptance model (TAM) (Davis, Bagozzi & Warshaw, 1989) is arguably one of the most widely adopted and tested across organisational contexts, technologies and cultures. The main goal of the TAM is to describe the influence of users' beliefs and attitudes on their intention to use technology and, subsequently, the usage of technology itself. In the TAM, two variables, perceived usefulness (PU) and perceived ease of use (PEU), are hypothesised to be fundamental determinants of user acceptance. Furthermore, the TAM postulates that users' perception of the usefulness and ease of use relative to a particular technology shapes the attitude towards its use and behavioural intention to make use of that technology.
Details
- Title
- Is there an attitude problem? Reconsidering the role of attitude in the TAM
- Authors/Creators
- T. Teo (Author/Creator) - Nanyang Technological University
- Publication Details
- British Journal of Educational Technology, Vol.40(6), pp.1139-1141
- Publisher
- Wiley
- Identifiers
- 991005541311107891
- Copyright
- © 2008 The Author. Journal compilation © 2008 British Educational Communications and Technology Agency
- Murdoch Affiliation
- Murdoch University
- Language
- English
- Resource Type
- Journal article
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- Citation topics
- 6 Social Sciences
- 6.3 Management
- 6.3.368 Technology Acceptance Model
- Web Of Science research areas
- Education & Educational Research
- ESI research areas
- Social Sciences, general