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Japanese Tourists' experience of the natural environments in North QLD Region— Great Barrier Reef experience
Journal article   Peer reviewed

Japanese Tourists' experience of the natural environments in North QLD Region— Great Barrier Reef experience

E. Kim and D. Lee
Journal of Travel & Tourism Marketing, Vol.9(1-2), pp.93-113
2000
DOI: https://doi.org/10.1300/J073v09n01_06
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Abstract

Acknowledging the importance of both the Japanese market and the natural resource of the Great Barrier Reef (GBR) to Australian tourism, undertakes a study of the motivations of Japanese tourists to visit Australia and the GBR in particular, and their experiences with regard to the natural environment; frames the questionnaire used with reference to Pearce's travel career ladder and conducts factor analysis on Japanese travel motivations, revealing the important factors for travel to Australia to be: exciting experience; cultural experience; self-esteem; family relationship and relaxation; and for travel to the GBR to be experiencing nature; experiencing excitement and relaxation. Compares the findings with those from a survey of English-speaking visitors to the reef and reports potential improvements to the trip suggested by both sets of respondents; believes that the findings will be useful in attempts to introduce sustainable tourism to the area as well as in improving marketing efforts.

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