Journal article
Looking at behavioral innovativeness: A Rasch Analysis
Journal of Organizational and End User Computing, Vol.20(4), pp.1-22
2008
Abstract
While there has been research on the diffusion of a particular type of innovation, few if any studies have examined the acceptance of a set of innovations (behavioral innovativeness) over time. This study, using the Rasch methodology, found evidence that computer hardware innovations are adopted in a particular order. The same could not be said for computer software, whose acceptance may be application-based. This study applied a theoretical framework based on the diffusion of innovation literature (Rodgers, 1995). Data was collected via a telephone survey of 302 computer users. Scores obtained from the Rasch analysis were used as the dependent variable (that of behavioral innovativeness) in a regression analysis, against factors such as overall innovativeness, use innovativeness, opinion leadership/acceptance, product class knowledge, and use of sources of information.
Details
- Title
- Looking at behavioral innovativeness: A Rasch Analysis
- Authors/Creators
- G.N. Soutar (Author/Creator)S. Ward (Author/Creator)
- Publication Details
- Journal of Organizational and End User Computing, Vol.20(4), pp.1-22
- Publisher
- IGI Global
- Identifiers
- 991005543103607891
- Copyright
- 2008 The Authors
- Murdoch Affiliation
- Murdoch University
- Language
- English
- Resource Type
- Journal article
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