Journal article
Marketing residential grid-connected PV systems using a Balanced Scorecard as a marketing tool
Renewable Energy, Vol.22(1-3), pp.211-216
2001
Abstract
A strategic analysis of the electricity market in Western Australia yields a market potential for renewable energy in Western Australia. However, from a purely financial viewpoint the installation of grid-connected pv-systems still is not economically viable. In this paper a balanced scorecard (BSC) is developed to capture and visualize other than financial benefits. Therefore, the BSC can be used as a marketing tool to communicate the benefits of a privately owned GCPV system to potential customers.
Details
- Title
- Marketing residential grid-connected PV systems using a Balanced Scorecard as a marketing tool
- Authors/Creators
- N. Bach (Author/Creator) - Justus-Liebig-Universität GießenP. Calais (Author/Creator) - Murdoch UniversityM. Calais (Author/Creator) - Curtin University
- Publication Details
- Renewable Energy, Vol.22(1-3), pp.211-216
- Publisher
- Elsevier BV
- Identifiers
- 991005540408107891
- Copyright
- 2000 Elsevier Science Ltd
- Murdoch Affiliation
- School of Environmental Science
- Language
- English
- Resource Type
- Journal article
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Source: InCites
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- Collaboration types
- Domestic collaboration
- International collaboration
- Citation topics
- 6 Social Sciences
- 6.3 Management
- 6.3.1691 Performance Management
- Web Of Science research areas
- Energy & Fuels
- Green & Sustainable Science & Technology
- ESI research areas
- Engineering