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Mobilizing cause supporters through group-based interaction
Journal article   Peer reviewed

Mobilizing cause supporters through group-based interaction

R. Bongiorno, C. McGarty, T. Kurz, S.A. Haslam and C.G. Sibley
Journal of Applied Social Psychology, Vol.46(4), pp.203-215
2016
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Abstract

Collective action expresses group-based identities, formed by supporters seeking to further particular social causes. While the development of groups linked to action necessitates interaction among supporters, little research has examined how these groups form. Utilizing responses of supporters who participated in 1 of 29 action-planning sessions, this research presents an initial attempt to identify the ingredients important to this process. It shows that to the extent that the actions agreed on in the course of group interactions were seen as capable of making a difference (action efficacy), and worthy of public expression (action voice), supporters' group-based identification was enhanced. This in turn increased their willingness to engage in collective action. Practical implications and avenues for future research to understand the mobilization process are discussed.

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#10 Reduced Inequalities

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Collaboration types
Domestic collaboration
International collaboration
Citation topics
6 Social Sciences
6.73 Social Psychology
6.73.447 Racial Identity
Web Of Science research areas
Psychology, Social
ESI research areas
Psychiatry/Psychology
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