Journal article
Online engagement in social media: A cross-cultural comparison
Computers in Human Behavior, Vol.97, pp.137-150
2019
Abstract
Online engagement is prevalent in society but can be stressful because many debates are controversial. Further, online engagement has become a global phenomenon, and individuals from different cultural backgrounds discuss political and civic issues on social media. Drawing upon social exchange theory and the concept of national culture, this study aims to further explore individuals' participation in online engagement by examining the effects of privacy and culture. We hypothesize that social capital, social media evaluation, and privacy control are positively related to online expression, while privacy risk has a negative effect on online expression. Furthermore, the effects of social capital, social media evaluation, and privacy risk and privacy control on online expression are moderated by culture. Our hypotheses are tested with survey data collected from Australia and China. The results show that social capital and social media evaluation have positive effects in all sub-samples, while privacy risk and privacy control have significant effects for the high uncertainty avoidance sub-samples. Our study contributes to the literature by clarifying the role of privacy and highlighting the importance of culture in online engagement. Public managers need to work with social media providers to better protect individuals’ privacy and take their cultural backgrounds into consideration.
Details
- Title
- Online engagement in social media: A cross-cultural comparison
- Authors/Creators
- X. Wang (Author/Creator)Z. Liu (Author/Creator)
- Publication Details
- Computers in Human Behavior, Vol.97, pp.137-150
- Publisher
- Elsevier
- Identifiers
- 991005540282907891
- Copyright
- © 2019 Elsevier Ltd.
- Murdoch Affiliation
- Information Technology, Mathematics and Statistics
- Language
- English
- Resource Type
- Journal article
Metrics
62 Record Views
InCites Highlights
These are selected metrics from InCites Benchmarking & Analytics tool, related to this output
- Collaboration types
- Domestic collaboration
- International collaboration
- Citation topics
- 6 Social Sciences
- 6.185 Communication
- 6.185.1644 Digital Privacy
- Web Of Science research areas
- Psychology, Experimental
- Psychology, Multidisciplinary
- ESI research areas
- Psychiatry/Psychology