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Packaging Polynesia's image
Journal article   Peer reviewed

Packaging Polynesia's image

M. Sturma
Annals of Tourism Research, Vol.26(3), pp.712-715
1999
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Abstract

The ways in which advertisers utilize images of the South Pacific in popular fiction, travelogues and film to make these destinations appealing to tourists are described. It is noted that advertisers 'cherry pick' only those images which are appropriate to the identity they are trying to promote. It is concluded that this is just the latest manifestation of how westerners have exploited the cultures and traditions of the Pacific Islanders.

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#11 Sustainable Cities and Communities

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Citation topics
6 Social Sciences
6.223 Hospitality, Leisure, Sport & Tourism
6.223.247 Tourism Impacts
Web Of Science research areas
Hospitality, Leisure, Sport & Tourism
Sociology
ESI research areas
Social Sciences, general
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