Journal article
Product characteristics and Internet commerce benefit among small businesses
Journal of Product & Brand Management, Vol.9(1), pp.21-34
2000
Abstract
Conventional wisdom indicates that companies offering digital and information‐based products that can easily be delivered online, are likely to benefit from Internet commerce. However, the validity of this statement is not clear. Endeavours to explore the relationship between product characteristics and their impact on Internet commerce among small businesses. We classified products into search and experience, tangible and intangible goods and examined their effects on Internet commerce benefit. The key finding is that product characteristics alone might not have significant influence on Internet commerce benefit and further research into market scope, characteristics of business sector and value chain is needed to understand more precisely what contributes to Internet commerce benefit.
Details
- Title
- Product characteristics and Internet commerce benefit among small businesses
- Authors/Creators
- S. Poon (Author/Creator) - Murdoch UniversityM. Joseph (Author/Creator)
- Publication Details
- Journal of Product & Brand Management, Vol.9(1), pp.21-34
- Publisher
- MCB UP Ltd
- Identifiers
- 991005545416907891
- Murdoch Affiliation
- School of Information Technology
- Language
- English
- Resource Type
- Journal article
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