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Public attitudes to gene technology: The case of the MacGregor's tomato
Journal article   Peer reviewed

Public attitudes to gene technology: The case of the MacGregor's tomato

R. Schibeci, I. Barns, S. Kennealy and A. Davison
Public Understanding of Science, Vol.6(2), pp.167-183
1997
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Abstract

This paper reports the pilot phase of a three-year project, `Public perceptions of biotechnology', conducted in Perth, Western Australia. The purposes of this pilot investigation were (1) to develop a computer-based method for investigating public perceptions of biotechnology, and (2) to report the perceptions of four `interested publics' about the Flavr Savr™/MacGregor's® tomato, a genetically engineered tomato. By `interested publics' we mean members of groups who are not experts in the field, but have an interest because of their membership of the group. We developed a computer-based database of information about this tomato to stimulate, in interviews, respondents' articulation of their knowledge and perceptions of biotechnology. The database was a multimedia package, based on a HyperCard stack on a Macintosh PowerBook 180C, with information about the tomato in ten different categories. The data suggest that our methodology has the potential to provide a fruitful approach to exploring the background knowledges and perceptions of different publics.

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Citation topics
6 Social Sciences
6.153 Climate Change
6.153.742 Science Communication
Web Of Science research areas
Communication
History & Philosophy Of Science
ESI research areas
Social Sciences, general
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